The pandemic changed us in more ways than we can possibly imagine, didn’t it? One aspect of life that, should we believe the furore around it, has transformed forever is our relationship to fitness – specifically fitness in our homes. But has the world of home fitness evolved as much as we’re led to believe? Some recent research we carried out would suggest that, despite our best intentions, we’re not as thrilled about adapting our homes for working out as we are for unwinding in them. We ask, do our homes or home fitness need a reboot?
Fitness: a big 2020 trend
According to findings from Global Data, just over half of UK consumers recorded buying home workout equipment or doing home workouts in 2020. At the same time they were quizzed about their home-fitness buying habits, a huge 76% said they would continue their home workouts in a post-pandemic world. Thanks to the overwhelming increase in those who claimed to have caught the fitness bug for good in lockdown, some assumptions about how we’d changed and how we wanted our homes to change in tandem emerged.
If nearly everyone now wanted to get a sweat on at home, was the next logical step investing in a home gym, clearing a (large) corner of a room for a Peloton, installing a pull-up bar? We wanted to know how invested people really were in integrating their fitness into their homes and whether the changes over the last few years have altered what we expect our homes to look like for good.
Has the fitness boom changed our homes?
If we were to have predicted the future of homes based solely on data regarding how many people were working out and how often during the pandemic, rearranging homes to include home gyms wouldn’t have seemed like a stretch. So we decided to test the theory and include specific questions relating to home gyms in our survey and see how much of an impact it really had. Here’s what we found…
Do home gyms make us happier?
From the representative data set of British homeowners we questioned, only a very small percentage of people actually recorded having a home gym. Of the people who did record having a gym, 88% said they were happy at home. However, those without a home gym who said their home met all their needs were just fractionally behind and 85% recorded being happy at home.


